Darred and Family, Low Magic at Low Prices.
You enter the small shop and find yourself surrounded by shelves of curious items. Bags which seems to be filled with something that is faintly glowing, shovels, rings, boots, cloaks, insects in small cages, even wands and the shop seems to be much bigger than it looks, with corridors leading further into the store. Many items cost a fair amount more than they normally would, but you doubt that no other shovels you have found in your travels would allow you to carry twice your capacity, although the shovel is very oddly shaped.
A fairly old and smiling man nods at you behind the counter, "Welcome to Silver Spells, where we sell low magic at low prices. I am Mikael Darred and you, look like an adventurer. Perhaps I can interest you in some cheap and useful items?" The man runs off a list, stone of clean water, a bag full of glowing stones (you decide that if you'd need to find something to enchant to glow brightly and sell, stones would be the easiest and cheapest of things to find.), a ring of fertility, the ring of sterility (you've seen many of those around the townspeople's fingers.), hundreds of simple magical items.
"But of course, you are adventurers, perhaps you are able to help escort my son to the nearest city. We wish to expand, and if nothing befalls my son or the stock, then you will be paid very well."
SIDEQUEST TIME: ESCORT THE SON, MAKE EVERYONE EASILY OBTAIN LOW MAGIC.
(and for the actual intelligent players, they can ask for a discount for getting the son to town B, buy tons of low magic items and sell them yourselves as you go through your travels)