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Among the countless trillions of Customers in the McSphere, most of them aren't worth talking about.
For millennia, society has catered to what is charitably described as the Lowest Common Denominator. You know who they are. The people who spill hot coffee on themselves and sue the restaurant, who firmly believe there's no such thing as negative numbers, who think poop jokes are the height of comedy... and what do they get? Helpful warning signs, remedial math classes, and every other "comedy" movie ever made.
After so long, roughly 80-90% of McSphere is now populated by people whose intellect would be compared unfavourably with that of a wicker basket. They're Consumers, McSphere's lower class. They love what TV tells them they love, know more about sport and the Almighty Dollar than, say, spelling and their average IQ is somewhere in the low seventies... in particularly gifted vities.
These guys do the grunt work, tirelessly working for Credits with which to spend on cheap, terrible food (a lot of which probably consists of recycled waste products or, sometimes, dead Consumers) or save for one of the highly-treasured Meals. While their goal in life is to enjoy as much of the Beloved Food as possible, queues are harsh - most people don't queue to get themselves meals, but to get meals for their GRANDCHILDREN. Families specifically raising extra kids for lining up has just made it worse.